Let Europeans enjoy in Wines of Herzegovina & Pljevlja Cheese - WINE & CHEESE
PROJECT DETAILS
| Sectors | |
|---|---|
| EU Acquis chapters | Agriculture and rural development, Regional policy and coordination of structural instruments |
| Programme Funding Year | 2012 |
| Value | €191,690 |
| Periods of implementation | 2014 |
| Locations | TREBINJE, OLOVO |
Results
Implementation of this project resulted in: - Comprehensive data on current state of agricultural sector in partner municipalities collected; - Min. 90% of agricultural households from 3 municipalities registered according to national/entity legislation; - Increased number of 3 associate associations’ members and established 1 new agricultural cooperative in Olovo; - Established and equipped joint Organic Agricultural Office “WINE & CHEESE” in Trebinje and Pljevlja; - Cross-border agricultural entities networked via Joint Database and Web Communication Portal; - Cross-border Food & Beverage training program conducting; - Implementation of ISO 9001, ISO 22000, HACAP and/or HALAL standards; - Implementing software support for improving management and monitoring of networked agricultural associations; - Study visit to Bertinoro, Italy; - Creation and branding of a new tourist product with cross-border identity; - Market research conducting for placement of cross-border traditional food & beverage products in the cities of Europe and the region of Western Balkans; - Preparation of promotional materials; - Organization of a pilot promotional event in the European city study-identified as the biggest potential consumer of Herzegovina WINE and Pljevlja CHEESE; - Sustainability strategy and action plan developmen; - Project closing event organization.SUMMARY
The project aims at jointly exploiting the potentials of traditional agricultural products from the territories of the partnering cross-border municipalities, with the purpose of accelerating conjoined local economic development based on agriculture and rural tourism, with ensured contribution by dominant public and private stakeholders aimed at creating new employment opportunities.
The specific objectives are:
- To foster agricultural development in Trebinje, Pljevlja, and Olovo;
- To conjoin and fine-tune complementary agricultural products from the cross-border region based on the state-of-the-art EU expertize;
- To develop a “rural tourist product” with a cross-border identity targeting the European visitors.
RESULTS
Implementation of this project resulted in:
- Comprehensive data on current state of agricultural sector in partner municipalities collected;
- Min. 90% of agricultural households from 3 municipalities registered according to national/entity legislation;
- Increased number of 3 associate associations’ members and established 1 new agricultural cooperative in Olovo;
- Established and equipped joint Organic Agricultural Office “WINE & CHEESE” in Trebinje and Pljevlja;
- Cross-border agricultural entities networked via Joint Database and Web Communication Portal;
- Cross-border Food & Beverage training program conducting;
- Implementation of ISO 9001, ISO 22000, HACAP and/or HALAL standards;
- Implementing software support for improving management and monitoring of networked agricultural associations;
- Study visit to Bertinoro, Italy;
- Creation and branding of a new tourist product with cross-border identity;
- Market research conducting for placement of cross-border traditional food & beverage products in the cities of Europe and the region of Western Balkans;
- Preparation of promotional materials;
- Organization of a pilot promotional event in the European city study-identified as the biggest potential consumer of Herzegovina WINE and Pljevlja CHEESE;
- Sustainability strategy and action plan developmen;
- Project closing event organization.